Barbara Kaufman

Communications Consultant

Raison d’ệtre
  • Help organizations improve results through strategic, innovative and compelling HR communications
Professional Background
  • 36 years of communications consulting experience, including 31 years in the Toronto office of Towers Perrin (now Towers Watson)
  • Elected Towers Perrin Principal in 1989
  • Communications Practice Leader for Towers Perrin Toronto
  • Freelance communications consultant from 2010 to present
  • Deep subject matter expertise in HR programs including pensions, benefits, compensation, performance management and total rewards
  • Communications strategy, planning and project management
  • Creative concept development, writing/editing and technical subject matter simplification
  • Website architecture and content development
  • Meeting facilitation and meeting leader training
  • Focus group design and facilitation
Client Projects
  • General Motors: Pension plan e-magazine (interactive pdf) for HR Intranet, including creative concept, content development for multiple versions, video tutorials and design/production management
  • Thomson Reuters: Multi-media communication of harmonized Canadian total rewards program following merger of Thomson and Reuters
  • Dow Canada: Revamp of all pension plan communications including multiple booklets and pension administration system-generated statements and forms
  • Hospitals of Ontario Pension Plan (HOOPP): Script and visual concepts for various recorded Power Point tutorials for HOOPP website
  • Royal Bank of Canada: Online career planning guide and online annual total rewards statement
  • Starwood: Branding and development of total rewards communication program (Suite Rewards)