American Bar Association (ABA) 401(k) Participation and Investor Education Campaign

  • Client: Transamerica Retirement Services, a major financial services company
  • Opportunity: Transamerica Retirement Services retained us to create presentation pitch materials that would knock the socks off a key business prospect. Blue rose to the occasion by creating a sample custom 401(k) and investor education campaign for the American Bar Association (ABA).
  • Our idea: “Your future is inside”… a campaign featuring various ABA employees at work and at play.
  • Interesting fact: We created several covers of the enrollment brochure to appeal to the demographics of the many audiences that would receive it. For example, a woman in her 20s would receive a different cover than a man in his 50s. We even customized the content of each brochure to speak the language of various demographics.
  • Media Elements: Enrollment brochures, personalized participant statements and additional marketing and pitch materials.