FOX Annual Enrollment and Consumer Driven Health Plan Launch

  • Client: Fox Entertainment Group, one of the world’s largest entertainment companies
  • The project: Fox employees are located across the U.S. with multiple health care plan offerings among salaried, hourly, union and nonunion employees. Open enrollment communication materials needed to be flexible and customizable by employee group. In addition, Fox introduced a new CDHP option to employees for the first time. Educating employees about plan design, features and rules of the CDHP was a key priority for this campaign.
  • Media elements: WebEx presentation, web banners, postcards, e-cards, newsletters, e-newsletter