MGM Annual Enrollment
- Client: MGM, an independent motion picture, television and home video distribution company
- Awards: Helios Award, IABC/Orange County; Category: Employee Communications
- The challenge: MGM's benefits branding had been around for several years and was in need of a makeover. Top on their want list was a fresh, sophisticated look that would elegantly represent benefits, as well as the storied heritage of MGM.
- The approach: Blue's masterful designers created a look for annual enrollment that evoked both a rich past and the promise of the future. Copy was written in a clear and concise style and each spread contained a fascinating tidbit about MGM's history.
- Media elements: Postcards, brochures, stationery system and more. The brochure was printed on a vintage paper that melded perfectly with the rich history of the entertainment company.
- Results: MGM senior leadership praised the campaign for using words and design to achieve the perfect balance of past and future.