Occidental Petroleum (Oxy) SPD Campaign

  • The project: Edit a complete set of Summary Plan Descriptions (SPDs) and develop the design and packaging for all printed books as well as CDs
  • The story: Oxy undertook the massively painstaking project of updating and revising their 13 health and welfare and retirement SPDs. They asked Blue Communications to turn their plain Word documents into a work of art, yet be functional enough to include clickable pdfs for each, a CD with all the SPD documents, and a handsome and sturdy box with dividers to contain it all.
  • Interesting fact: Oxy is thoughtful and meticulous about everything they do—we went through dozens of color combinations and hundreds of images to find those that were eventually selected for the box and SPD covers.
  • The result: A happy client and a convenient and practical resource for Oxy’s HR reps throughout the country.