PARS Marketing Campaign

  • Client: Public Agency Retirement Systems (PARS), a retirement services administrator for public service agencies
  • The project: Branding evolution
  • The challenge: PARS came up with a new marketing concept based on a lighthouse. They asked Blue Communications to maintain the lighthouse as their icon, but give it a more modern feel. Blue’s creative team came up with a series of warm and vibrant colors to bring their marketing materials to life, creating the subtle and memorable impact PARS was looking for.
  • Media elements: Logo, tagline, marketing brochure, multiple inserts, newsletters, 457 brochure and web design.