Sunkist 401(k) Investor Campaign

  • Client: Sunkist, a leading international supplier of fresh fruit
  • Awards: Best of Show, Business Insurance magazine, First Place, Pensions and Investments magazine
  • Opportunity: Sunkist, a well-recognized U.S. brand, was faced with low participation rates in its Savings Plan. Blue developed a custom employee education campaign incorporating Sunkist’s iconic orange to promote participation and provide investor education to current participants. To evoke feelings of joy and warm nostalgia, we created a travel theme where Mom and Dad write postcards to their son and share fun tidbits about their adventures. In the campaign, Mom and Dad renew their vows on a gondola in Italy, trek to the top of Kleine Scheidegg (one of the highest points in Europe), then Mom bungee jumps off the Eiffel Tower — adventures they could afford because they participated in the Sunkist Match + Savings Plan.
  • Media Elements: Postcard series, highlights brochure, investor brochure, posters and presentation materials