Transamerica Branding and Marketing Campaign

  • Client: Transamerica, a major financial services company
  • The project: Rebranding Transamerica Retirement Services
  • The challenge: Transamerica put a lot of faith in Blue Communications by asking us to rebrand their marketing materials. For many years, Transamerica’s tower imagery has been a powerful, visual symbol of the company. How do you maintain that strong image yet convey that an organization is evolving, current and fresh? Blue pulled it off by introducing a new, contemporary palette and grid pattern and wrapping it all up with some very cool packaging.
  • Media elements: Packaging, marketing brochures, marketing flyers
  • The result:This was a big step for Transamerica management and the reviews from on high were overwhelmingly positive. Mission accomplished.