Fox Entertainment | ePay Launch
Blue Communications worked alongside Fox Entertainment to announce the launch of their ePay system, another Cool Change from Fox.
Client: Fox Entertainment
Number of Employees: 10,000
Fox Entertainment enlisted Blue Communications once again to help announce the launch of an easy 3-step ePay system. This revolutionized paydays, making it simpler, more secure, and eco-friendly! The launch was communicated through an eCard campaign, which used circular eCards, something no other company had done before. Fox Entertainment also played up their industry using elements like trendy headlines, fun characters, and quotes such as “finally, one less thing for me to direct,” and “now, my people have one less thing to do.”