Caltech Open Enrollment

Blue partnered with Caltech to provide Benefits Open Enrollment communication materials for their extraordinary faculty and staff. We wrote, designed and produced a fresh, creative and engaging multi-faceted campaign.

Client: Caltech
Industry: Science, Engineering, Education
Number of Employees: 9,000 faculty and staff

Overview

Caltech is a world-renowned science and engineering institute that marshals some of the world’s brightest minds and most innovative tools to address fundamental scientific questions and pressing societal changes. Founded by Caltech researchers, NASA’s Jet Propulsion Laboratory is the leading center for exploring the solar system and more distant expanses that humans cannot yet reach.

Blue partners with Caltech and JPL, who share a common benefits program for their extraordinary faculty and staff.

When it came time to communicate their 2020 benefits during Benefits Open Enrollment, Caltech looked to Blue for an approach that went beyond the ordinary. In English and in Spanish, Blue delivered a playful campaign that was engaging, informative and inspired action.