Dine Brands Open Enrollment

For Benefits Open Enrollment, we developed a creative communications campaign based on the organization’s newly revamped corporate branding. This campaign was fresh, bold and highly engaging for employees!

Client: Dine Brands
Industry: Full-Service Restaurant Operations
Number of Employees: 200,000 including franchisee and company-operated restaurant employees


Dine Brands Global is one of the world’s largest full-service dining companies and franchisor of Applebee’s Grill + Bar and IHOP, two of America’s most iconic and enduring brands. When it came time to develop a communications campaign for Open Enrollment, Dine Brands tasked Blue with creating communication materials that would mirror their updated corporate branding.

Using bold colors, photography and design, we created persuasive and engaging employee communications.

The new visual identity and communications capture the attend of employees, helped the benefits team reach their Open Enrollment goals, and aligned beautifully with the new brand set forth by the company.