Stanford University Benefits Brand and Open Enrollment Communications

Stanford University asked Blue to assist them in creating a benefits visual identity and communications to launch significant employee and retiree benefit changes during Open Enrollment.

Client: Stanford University
Industry: Higher Education
Number of Employees: 18,000 faculty and staff members


Working closely with the Stanford benefits team, we prioritized a high-touch, user-centric approach to raise awareness of plan changes and empower employees and retirees to actively participate in the enrollment and decision-making process.

Leadership engagement and targeted communications played a key role, along with on-site Open Enrollment Fairs and virtual town halls to reach those in the remote workforce.