Live Well at Fox | WELLNESS LAUNCH
Fox Entertainment Group, a pillar of the entertainment industry, entrusted the development of their new wellness program to Blue Communications.
Client: Fox Entertainment Group
Number of Employees: 10,000
Blue Communications alongside Fox Entertainment Group successfully launched their brand-new wellness program. Live Well @ Fox was filled with fun activities, health education, and valuable insights into what it takes to live well. The campaign focused on three pillars – activities, nutrition, and knowledge.
Blue spearheaded the concept development and drove the strategic vision of the project. Blue wrote and designed all creative elements and worked with other vendors to help Fox host an in-person launch fair, which was well attended. The campaign encouraged employees to get active, eat well, stress less, and learn how to live well.
Hermes Creative Award, Gold Winner