Pam founded Blue Communications Agency in 1997 and serves as both the head and the heart of the organization. She has been consulting with businesses for over 25 years, helping them navigate significant benefit, compensation, organizational, workforce and business changes with effective communications strategies. Pam uses her deep understanding of how employees learn to create programs and processes for Blue clients to support and achieve their business goals. And in the process, she’s won over 80 awards for communications excellence throughout her career, including five Gold Quills and Best Internal Communications Program of the Year from the American Business Association (ABA) and the International Business Association (IBA). Pam acts as coach, advisor and mentor to a diverse staff of creative and driven professionals to ensure that Blue delivers strategic, innovative and engaging employee communications solutions on time and on budget … always.
Managing Consultant, Communications & Change Management
Traci can simplify complex subject matter and bring harmony to challenging projects. She specializes in developing strategies and writing exceptional copy for all types of media. She is a team player who manages projects with dedication to meeting deadlines. Traci develops and implements effective communication strategies through a variety of channels to engage and educate employees about getting the most from their HR resources. She has more than 20 years of experience partnering with clients to coordinate complex project implementations, analyze problems and identify clever communications solutions. Traci has also won multiple awards for her work.
Vice President of Engagement
During his career in employee benefits and marketing communications, Marcas has worked with some of the country’s most well-known employers. As Senior Director, Marketing, Communications & Employer Engagement at Employers Health, he developed strategic initiatives to provide information and value to the organization’s employer members. As co-creator of Right Direction, Marcas has helped thousands of employers start the conversation and reduce the stigma of depression in the workplace. A recognized national thought leader on the topic, he is a frequent speaker at major human resource, employee benefits and mental health conferences. At Blue, Marcas is responsible for brand management, marketing and business development efforts, client engagement, talent acquisition and team development.
An eye for creativity, attention to detail and excellent client service skills…. these are just a few of the talents Emily displays as an Engagement Specialist. At Blue, Emily wears a lot of hats: she strategizes and develops tactics to support Blue and its clients. She’s involved in the development, review, implementation and measurement of operational activities. Emily also enjoys writing and generating dynamic content for social media, newsletters and email marketing. All in all, she is an energetic achiever who excels at many different marketing and communication tasks. Emily graduated, cum laude, from Malone University, with a bachelor’s degree in communication arts/public relations.
Vice President of Innovation
Kathy is a recognized industry go-getter who champions Blue’s Change Management, Innovation, and Workforce Strategy Communications lines of business. During her 30 years of communications consulting, clients across various industries have partnered with her in solving the most complex workforce challenges. Kathy has led large, successful consulting teams to communicate corporate transactions (such as mergers and acquisitions, spin-offs, IPOs), employee engagement and value proposition, internal branding, global communications management, and more. Kathy knows that innovative communication is the powerful catalyst that leads to measurable improvements and optimal results.
“I have been fortunate to see firsthand how effective workforce communication and engagement can both create value for companies and positively impact people’s lives – whether they are trying to find their place in complex transactions or managing their day-to-day lives.”
When it comes to employee communications, Donna is passionate, articulate and creative. A communications consultant for almost 30 years, Donna was a Principal at Mercer before joining Blue. Throughout her career, she has leveraged her writing and project management skills with her ability to analyze HR challenges and develop strategies for addressing them. She has managed a broad range of projects that communicate and embrace change in employee benefits, total rewards, human capital and compliance. The solutions Donna has developed and implemented have helped her clients attract, motivate, reward and retain their people. They’ve also won a bunch of awards … IBA Silver Stevie, ABA Silver Award, IABC Quills, Hermes Creative Award, Muse Creative Award, Apex Awards for Communication Excellence, Dalton Pen Communication Awards and a MarCom Award.
Change Management Lead Consultant
Marty brings a 30-year career with experience in both corporate work and consulting. Most recently he worked at a Fortune 500 company in several capacities – as the Director of Total Rewards as well as the Director of Change Management and HR Communications. In consulting and in his corporate roles, Marty developed and implemented change and communication strategies in support of benefit redesign, annual enrollment, health and well-being strategies, mergers & acquisitions, and HR transformation (including Human Capital Management system implementations). He enjoys creating communication campaigns that capture employees’ very distracted attention, lead employees to action, and create change through an ongoing communication drum beat. His communication approach can be summed with the saying, “A thunderstorm gets attention, but a soft rain makes the grass grow.”
Carol brings more than 20 years of experience working with large employers to help amplify results through strategic communication campaigns. Her diverse skill set, talent leadership and commitment to excellence ensure delivery of creative results-focused solutions. She has been the lead for many complex engagements across the full spectrum of HR challenges with a consistent focus on inspiring leaders and employees to excel in their careers and beyond. She has a keen eye for talent management and using strategic communications initiatives to enhance the employment life cycle story. Last but not least, she thrives in bringing calm to chaos through innovative approaches in dynamic environments.
Jessica is passionate, enthusiastic and energetic, and brings a fresh perspective to the familiar to create clean, concise messaging that inspires action. She loves collaborating with Blue team members to solve communications challenges. One of Jessica’s greatest talents is her ability to wrap order and process around a complicated project, keeping stakeholders informed and involved, and guiding it to a successful conclusion. She excels at project management, and has coordinated complex project implementations. With more than 15 years of experience, writing everything from movie reviews and cosmetics copy to recruiting websites and benefits communications for Fortune 500 firms, Jessica knows how to move ideas from blue sky to execution.
With nearly two decades of communications experience, Angie understands that communicating how a benefit plan works can be as important as the plan itself. Angie excels at creating clear and effective communications that educate employees about their benefits, stress the importance of planning and build employee appreciation. Her featured speaking engagements include the Profit Sharing Council of America’s Western Pension Conference and the Journal of Financial Marketing and Advertising’s Western Symposium. Also a well-rounded financial professional, Angie is an SEC-licensed broker and holds a life agent designation.
Jeanne enjoys working with clients to solve complex communication challenges. Her specialties include change management, integrated marketing and branding. She has over 30 years of experience in developing and delivering HR and benefits-related communication solutions based on client goals and objectives, taking each unique employee audience into consideration. A skilled project manager and writer, Jeanne crafts communications campaigns that are informative, easy-to-understand and impactful. She is a multiple IABC Quill winner (Gold, Silver and Bronze). Her work has also been recognized by the Texas Public Relations Association (TPRA) and Business Insurance for excellence in communications.
Robyn is a strategic thinker who loves to solve problems — especially when the solution involves delivering the right message in the right way at the right time to reach the target audience. Her 20+ years in employee communication has taken her from consulting firms to corporate communication teams, where she’s coached executives on messaging, led major HR change communication initiatives, developed orientation and onboarding programs, strengthened employee recognition efforts and educated employees on benefits, pay and the importance of building financial security. A self-professed “culture geek,” Robyn believes that strong communication is vital to building a culture in which employees feel valued and inspired to come to work each day.
Communications and Change Management Consultant
Michelle is energetic, creative, and witty. She specializes in developing content for employee and leadership communications and finding unique and effective ways to organize, simplify, and deliver complex information. With over 15 years of experience, Michelle knows how to develop a communications strategy, manage a project, and design effective presentations. She holds a Bachelor of Arts degree in Technical Writing and Design and has earned her Senior Professional in Human Resources® (SPHR) certification. Michelle’s knowledge encompasses all HR disciplines, and she has a great understanding of business issues beyond the HR function.
Sally is a creative consultant and writer who has specialized in employee communications for more than 25 years. A true team player, she has a successful track record of working with clients of all sizes across various industries. Sally has deep knowledge in the areas of health care, wellness and retirement. She’s an imaginative problem solver who believes internal communication can be interesting and exciting, rather than merely informative. Challenge her to take complex subject matter and turn it into an engaging communications campaign so employees actually want to know more – that’s her ideal assignment!
Beverly specializes in employee benefits and other HR-related communications. She focuses on writing engaging content to help employees make informed choices, embrace organizational change and take desired actions. Beverly enjoys collaborating to create practical and creative communication solutions targeted for each client’s unique situation and audiences. She loves the details, guarding technical accuracy while making complex ideas easy to understand. In her more than 30 years of experience, Beverly has won multiple IABC Quill Awards (Gold, Silver and Bronze) and Communicator Awards.
Maria has been working with businesses to clearly and concisely communicate health and wellness plans and programs for 20 years. Her strengths include proofreading, copyediting and writing. She crafts strategic messaging that helps organizations creatively tell their stories. She is conscientious, friendly and reliable, and reviews Blue drafts to ensure clear, concise, consistent, error-free and grammatically accurate writing. Maria also enjoys research, and thanks to her strong attention to detail, can effectively coordinate multiple projects — all the while delivering quality deliverables on time and within budget.
Annie has a deep knowledge of Canadian pension and benefits, and more than 25 years of experience helping employees understand the full value of those benefits. Annie communicates in a way that is easily understood and makes communications fun, accessible and informative. With new ideas, fresh approaches and attention to detail, Annie delivers innovative and creative communications to inspire new behaviors, engage employees and achieve results for Blue clients. Annie is the winner of several IABC Toronto Ovation awards and IABC Gold Quill awards.
Junior Communications Consultant
Alex earned a Communications degree with an emphasis in Journalism from Santa Clara University with an outstanding GPA. She also minored in Entrepreneurship. Alex enjoys writing, and puts her skill to use in drafting, reviewing and editing communications for Blue clients. She also has excellent organizational talents, and is excited about learning new skills and gaining practical experience in the world of employee communications from Blue’s senior consultants. She received an Honorable Mention for her Plaridel Award entry for Best Youth Voice, which honors reporting or commentary by young people about their broader communities.