Amentum Benefits Brand and Communications Strategy

Amentum engaged Blue to develop a benefits brand and communications strategy to promote the new Amentum benefits program with a focus on their most important mission: to "Protect What Matters Most" — the health and well-being of employees and their families.

Client: Amentum
Industry: HR, Benefits & Change Management Communications
Number of Employees: 44,000 employees globally

Overview

Amentum is a leading provider of operations and maintenance, engineering, technology and mission support services for some of the most complex government and commercial clients worldwide. Their experience, passion and purpose drive mission success.

When the new company was formed in February 2021, Amentum reached out to Blue for help with introducing their new benefits program to their U.S. employees.

Our mission was to develop a benefits brand and communications plan that focused on Amentum’s most important mission — protecting the health and well-being of employees and their families. The “Protect What Matters Most” theme and visual identity we created also encouraged employees to take the necessarily actions to make sure they protect themselves and their loved ones by choosing the right benefits and taking advantage of all that Amentum makes available to them.

We evolved the brand a bit over next two benefits years, maintaining the focus on protecting what matters most!