Caltech Benefits Brand and Enrollment Communications

Building on the previous year’s successful Up and Atom campaign, Blue and Caltech teamed up again to create another fun and engaging benefits and Open Enrollment campaign.

Client: Caltech
Industry: Science, Engineering, Education
Number of Employees: 9,000 faculty and staff


Caltech is a world-renowned science and engineering institute that marshals some of the world’s brightest minds and most innovative tools to address fundamental scientific questions and pressing societal changes. Founded by Caltech researchers, NASA’s Jet Propulsion Laboratory (JPL) is the leading center for exploring the solar system and more distant expanses that humans cannot yet reach.

Blue partners with Caltech and JPL, who share a common benefits program for their extraordinary faculty and staff.

For this particular benefits Open Enrollment, we wrote, designed and produced a fresh, creative and engaging multifaceted campaign, building on the previous year’s successful “Up and Atom” theme.